Job Description – Marketing Officer

Position Title

Marketing Officer

Department

Marketing and Student Recruitment

Reports To

Marketing Manager / Director of Marketing

Position Summary

Bootstrap Christian University (BCU) is seeking enthusiastic, energetic, and results-oriented Marketing Officers to support the University's student recruitment and brand awareness initiatives. The successful candidates will play a key role in attracting prospective students through field marketing, community engagement, school visits, and digital marketing activities while maintaining the University's Christian values and professional standards.

Key Responsibilities

• Promote Bootstrap Christian University's academic programmes to prospective students and stakeholders.
• Conduct student recruitment campaigns in schools, churches, communities, exhibitions, and career fairs.
• Generate qualified leads and convert enquiries into student enrolments.
• Build and maintain relationships with secondary schools, colleges, churches, NGOs, and corporate partners.
• Provide accurate information about academic programmes, admissions, tuition fees, scholarships, and student services.
• Follow up on prospective students through phone calls, email, WhatsApp, and in-person meetings.
• Assist applicants with the admission process and ensure all application requirements are met.
• Prepare weekly and monthly recruitment and marketing reports.
• Support digital marketing campaigns and promote BCU across social media platforms.
• Represent the University professionally at all marketing and recruitment events.
• Meet assigned student recruitment and enrolment targets.

Qualifications

• Grade 12 School Certificate with five (5) credits, including English.
• Diploma or Bachelor's Degree in Marketing, Business Administration, Public Relations, Communications, or a related field.
• A minimum of one (1) year of experience in marketing, sales, student recruitment, or customer service is an added advantage.

Skills and Competencies

• Excellent communication and interpersonal skills.
• Strong sales, negotiation, and persuasion abilities.
• Experience in lead generation and field marketing.
• Customer-focused with excellent relationship management skills.
• Self-motivated and target-driven.
• Strong organisational and time management skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office applications.
• Knowledge of digital marketing and social media platforms is an added advantage.

Working Conditions

• Office-based with frequent travel for field marketing and recruitment activities.
• Flexible working hours, including weekends when attending recruitment events and exhibitions.

What We Offer

• Competitive remuneration package.
• Performance-based incentives.
• Professional development opportunities.
• A supportive Christian working environment.
• Career growth within a rapidly growing higher education institution.

Bootstrap Christian University is an Equal Opportunity Employer. Qualified candidates who share the University's commitment to academic excellence and Christian values are encouraged to apply.